Bajaj Auto, one of India’s biggest two-wheeler makers, is gearing up to bring electric versions of its iconic Pulsar and Boxer motorcycle brands. The company, known for its stylish and powerful bikes, is now diving deeper into the electric vehicle (EV) market, aiming to capture the growing demand for eco-friendly transport. With a strong focus on both commuter and sports motorcycles, Bajaj is set to reshape the Indian two-wheeler scene while expanding its global reach. This move comes as the world shifts toward greener vehicles, and Bajaj is ready to lead the charge.
A New Electric Era for Iconic Brands
Bajaj Auto has confirmed plans to develop electric motorcycle prototypes under its popular Pulsar and Boxer brands. The Pulsar, loved by young riders for its sporty design and performance, will see an electric sports bike version. Meanwhile, the Boxer, a trusted choice for daily commuters and rural markets, will get an electric commuter bike prototype. According to Rajiv Bajaj, Managing Director of Bajaj Auto, these electric models will blend the brands’ signature style with modern EV technology. This step builds on Bajaj’s success with the Chetak electric scooter, which has already won hearts in India.
Why Electric Motorcycles Now?
The push for electric motorcycles comes as India and the world embrace cleaner transport options. With rising fuel prices and stricter emission rules, EVs are becoming a smart choice for riders. Bajaj sees this as a chance to meet the needs of both city commuters and performance enthusiasts. The company’s Executive Director, Rakesh Sharma, shared that Bajaj is working with its partner KTM to create a new platform for these electric bikes. This partnership, which started in 2007, has already produced successful models like the KTM Duke, and now it’s set to spark innovation in the EV space.
Bajaj’s EV Expansion Plans
Bajaj isn’t stopping at just electric Pulsar and Boxer bikes. The company is also launching a new brand called “Ricki” for electric rickshaws, showing its commitment to electrifying all types of vehicles. Bajaj’s new manufacturing plant in Akurdi, Maharashtra, built with an investment of ₹750 crore, will focus on producing these electric two-wheelers and three-wheelers. This state-of-the-art facility can make up to 500,000 EV units yearly and includes dedicated design and research centers. Bajaj also plans to export its electric bikes to global markets, especially in ASEAN countries like Vietnam, where scooters and bikes are popular.
What to Expect from Electric Pulsar and Boxer
While full details are still under wraps, Bajaj has hinted that the electric Pulsar and Boxer will keep the core features that make these bikes special. The electric Pulsar is expected to offer sporty performance with quick acceleration and modern features like smartphone connectivity. The Boxer, on the other hand, will focus on affordability and fuel efficiency, perfect for daily commuters. Both models are likely to use the same chassis and body panels as their petrol versions, keeping costs low while delivering a familiar look. Here’s a quick look at what these bikes might offer:
| Feature | Electric Pulsar | Electric Boxer |
|---|---|---|
| Type | Sports Motorcycle | Commuter Motorcycle |
| Target Audience | Young riders, performance enthusiasts | Daily commuters, rural markets |
| Expected Range | ~100-150 km (estimated) | ~80-120 km (estimated) |
| Key Features | Smartphone connectivity, fast charging | Affordable, durable, low maintenance |
Challenges and Opportunities
Building electric motorcycles isn’t without challenges. Bajaj and KTM will need to develop a new platform from scratch, which could take time. Supply chain issues, like the global shortage of auto parts, have already slowed down production for the Chetak scooter. However, Bajaj is optimistic. The company’s Chetak Technology unit is focused solely on EVs, ensuring faster development and innovation. By 2030, Bajaj expects half of India’s bikes to still run on petrol, but it’s preparing for a future where EVs play a bigger role. This balanced approach keeps Bajaj competitive in both electric and traditional markets.
Also Read:- Maruti Alto 800: Buy This 5-Seater Car at Tempo Price with Amazing 22.05 kmpl Fuel Efficiency!
Bajaj’s Global Ambitions
Bajaj Auto is already a global giant, exporting to over 70 countries and claiming the title of the world’s most valuable two- and three-wheeler company. Its Pulsar and Boxer brands are top sellers in markets like Africa and Latin America. With electric versions, Bajaj aims to strengthen its hold in these regions while entering new markets. The company’s partnerships with KTM, Triumph, and Yulu are helping it stay ahead in technology and innovation. For example, the Triumph Speed 400 and Scrambler 400X, developed with Bajaj, are now sold in 16 countries, showing the power of these collaborations.
A Bright Future for Bajaj and Riders
Bajaj Auto’s move to electrify Pulsar and Boxer is a bold step toward a greener, more exciting future for motorcycles. By combining its legacy of performance and affordability with cutting-edge EV technology, Bajaj is poised to lead India’s two-wheeler market into a new era. Riders can look forward to electric bikes that are fun, practical, and kind to the planet. As Bajaj expands its EV lineup and global presence, it’s clear that the company is not just keeping up with the times but setting the pace for others to follow.